Bleuh Cannabis
The Brief
The Bleuh company has long ranked among the top cannabis brands in Quebec. Not satisfied with their success at home, they tapped us to craft their entry into the Ontario market.
The endeavour would include a series of back cover ads in Kind magazine, and culminate with a sample box giveaway at Toronto's Kind Summer Fair, Ontario's largest cannabis industry event.
The Idea
To ensure their first entry into an English-language market was a success, I developed a bold yet friendly language that centred the brand's name.
I crafted a playful brand voice and tailored the language for placement on the back cover of a magazine.
Building on the brand awareness generated by the magazine ads, the sample box served as an in-person introduction at the KIND summer fair.
The sample box comes to life.
The sample box came in a tote, which also included a pouch and a product catalogue.
